Our values

Overview

Bikeout was founded to help reduce barriers to entry that exist with bike travel. What started with the simple idea of creating an experience that reduced tangible barriers, like having trained group leaders to take new people along and eliminating the need to carry gear in baggage, soon became much more about the intangibles, related to inclusion of more communities in outdoor spaces and our broader mission and goals as an organization.

In 2018, we wrote our first internal inclusivity plan with clear metrics and goals for our Festival experiences, following on our community-focused outreach model that was embedded from the start. We revisited and codified them further when we wrote our first organizational operations plan in 2019, which included thoughts about the meaning and mission of our work.

For accountability and transparency, we decided in 2020 to share the full extent of our value system publicly. As always, please contact us directly for any feedback. We consider this a living document and welcome new ideas.

Core Values

Create memorable experiences

We are committed to creating high-quality, authentic travel experiences centered around wellness and outdoor activities that empower people to live more thoughtfully and healthfully.

Make bike travel easier

Bikeout’s goal is to reduce the barriers of entry to bike travel, by creating a welcoming environment, providing accessible experiences to people of all skill levels, reducing the upfront investment and simplifying a shared language.

Reach new communities

We are committed to inclusivity for groups that are typically underrepresented on trails and in outdoor spaces, including those that identify as underrepresented by age, ethnicity, gender and sexual identity, ability and long-lasting or chronic illnesses. Our inclusivity efforts are focused on ways in which we reach and support our community, choose partners and how we hire.

Create deeper connections

As a travel company, we have a responsibility to the local communities that we visit and the impact of our experiences. We seek to contribute resources to and foster engagement among our community and our destination partners by providing a platform for these stakeholders to share and express their values. 

Be inclusive in our experiences 

We must create programming and content that highlights all people by making a deliberate effort to seek out new communities, and continue to understand how change in those communities impacts our work.

Maintain a workplace culture that reflects the communities we represent

We are committed to diversity in our staff and in our partners, and will implement a meaningful and deliberate recruiting process to reach more communities.

Distribute financial success meaningfully

We believe in income equality and will pay employees and partners fairly and on time and plan to pursue business labels that recognize triple bottom line business tactics, like Certified B Corporation status.

Inclusivity Goals for Experiences


It is our priority to increase participation from riders, partners and community groups that are typically underrepresented in the outdoors and in biking. We understand this to mean black, indigenous and people of color (BiPOC), LGBTQIA+ and non-binary individuals, as well those with different abilities or long lasting and chronic conditions. In order to achieve this goal, we make these commitments:

  • We are committed to providing payment plans for tickets, information about accessibility via public transit, resources for beginners and options for bike and camping gear rentals.
  • We follow and share a code of conduct for our experiences to make clear what is expected of all attendees, sponsors, partners and volunteers of Bikeout. It’s available in full on our policies page.
  • For each Bikeout Festival we will provide at least 5 access grants for underrepresented individuals which include a free ticket and free bike and camping gear rentals if needed.
  • When doing outreach for and selecting our programming partners, we prioritize local women- and minority-owned businesses whenever possible. 
  • We will prioritize participation of organizations and groups focused on underrepresented communities by offering free event sponsorship opportunities, inviting members to serve in group leadership roles, and providing event tickets at a reduced cost.
  • In the promotion of Bikeout events, we commit to working with a variety of media outlets and marketing partners, specifically those which prioritize the stories of underrepresented individuals.
  • We track the participation of underrepresented individuals and partners in Bikeout Festivals through surveys and registration information so that we may continue to improve on our goals and results.
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